P.C. Chandra Jewellers has appointed actor Pratibha Ranta as its new brand ambassador, aiming to add a contemporary face to its brand communication. Ranta, known for her work in film and digital entertainment, brings a youthful dimension to the brand. The eight-decade-old jeweller, with a legacy in India's jewellery retail space, seeks to engage with a younger generation of consumers.
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Source: bollywoodhungama.com



