Delhi High Court Bars Unauthorised Use of Amitabh Bachchan's Identity

The Delhi High Court has issued a final decree protecting actor Amitabh Bachchan's personality rights, barring anyone from using his name, image, voice, or likeness commercially without permission. Justice Purushaindra Kumar Kaurav ruled that unauthorised use of his identity on products, mobile apps, and lottery promotions violates his publicity rights. The court order covers both named entities and unidentified individuals, concluding a legal case that began in November 2022.