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AI Search Tools Influence Consumer Buying Decisions More Than Traditional Search Engines

A report by McKinsey found that nearly one-third of AI shoppers identify AI search tools as the biggest factor behind their most recent purchase, citing their ability to narrow down choices, save time, and complete transactions. 81% of AI shoppers value AI's filtering capabilities, and 14% have used an AI tool to complete a purchase. Retailers must improve product information and strengthen their AI capabilities to remain competitive.